What if I don’t know my delusional goal yet?
Then you’re exactly who the first two weeks are for. You’re committing to 77 days of the practice, not to one goal, and the goal is allowed to sharpen as you go. In weeks one and two the episodes and exercises build your intuition, because that’s your compass and only you can tap into it. You’ll pick your rep on the kickoff call with the clarity you have, even if that rep is “connect with people in the field I’m exploring.” Clarity comes from the doing.
Can I do this with a personal goal, like training, savings or a skill?
Most of the room will be building something career-shaped, and the lessons are written for that. But the format works on any goal that has a rep you can tick: a training plan, a savings number, a language, a body of work. If there’s an action you can do every day or every week, you can run it here, and the belief work is the same. What it doesn’t work for is a goal with no rep, where the only move is to wait for something to appear. That’s belief work alone, and I’d be honest with you that this room isn’t built for it. If you’re not sure which yours is, message me the goal and I’ll give you an honest answer.
Does it have to be a money goal? What if I have three?
No. Time freedom, location freedom, the book, the body of work, the first client, the job: all of it counts, and we’ll make it concrete enough to act on. Money is just the easiest one to measure. If you have three goals, we pick one to take action on for the 77 days and the others wait on a not-now list. You can keep them all in the brainwash. Action gets one focus at a time, because we only have so much energy and attention.
I’ve committed to things before and didn’t follow through.
There’s a difference between committing on your own and committing in public. In public, everybody sees if you don’t show up. So this is built as a structure: a rep you declared out loud, a box you tick, and a room that sees it. You decide once, on the kickoff call, so you never re-decide on a Friday night.
What if I don’t reach the goal in 77 days?
Then you’ll have 77 days of reps, evidence and progress you didn’t have before, and you’ll have become the person who does the thing every day. Say you want to write a bestselling book. Maybe you don’t write it in 77 days. Or maybe you do, if you’re a real psycho. But who you become writing every day? You become a better writer. I’m not going to be deflated if it takes me five years to hit a million followers, because that was never the whole point.
Can I change my rep or my goal partway through?
Yes. We lock in long enough to actually see it through, and we stay open to pivoting as we go. What you don’t do is change it every time it gets hard. That’s the gremlin, not a pivot, and by then you’ll know the difference.
Is this just manifestation? Is it anti-manifestation?
Neither. I’m pro-manifestation and anti-passivity. I’ve manifested some wild things, and none of them appeared out of thin air. Following your intuition does not require abandoning your frontal lobe.
Am I supposed to pretend something impossible is possible?
No. You pick a goal where your brain says no and at least 5% of you says maybe. Then we raise that number with reps and evidence. You never need to be at 100. Even 80% unlocks everything.
I think I need strategy, not mindset.
Strategy is free and it’s everywhere, and without the mindset it goes nowhere. Most people have already proven that to themselves with a course or two. The strategy was always available to me too. What changed was the belief, and once the belief was there, learning it took a fraction of the time I thought it would. And it isn’t one or the other. You pursue both at the same time here: your rep is the strategy, and the belief work, the room and the calls are what keep you doing it.
Won’t 77 days burn me out?
I’ve taught burnout. I have an entire course on it, and I built this program so you don’t turn from a high achiever into someone who abandons their own needs. There are lessons on boundaries, time management and energy management, and I’ll help you spot the warning signs before they get deep. A burnt-out brain can’t think delusionally, so joy is part of the design, not a reward at the end.
How much time does it take?
Ten to twenty minutes for the morning track (daily for the first three weeks, then as needed), your rep at the cadence you chose, and the tracker. The live calls are 75 minutes, weekly for the first half and every other week for the second, and every call is recorded. The Focus Calls are optional and on top of that, and the rep you do inside one counts as your rep for the day.
What are the Focus Calls, and how do they work?
Coworking. You show up, say what you’re working on, and then everyone works on their own thing with cameras on. They’re an hour: a couple of minutes to say your rep, most of the hour heads down, a few minutes at the end to say what you got done. There are five a week at different times, so there’s one that fits your time zone, and they’re hosted for you, so they run whether or not I’m in the room. I recommend picking one or two a week and putting them in your calendar like a class. They’re optional. If you’d rather cruise on your goal on your own, you lose nothing.
What if the goal needs skills I don’t have?
You don’t need them yet. Everything is Googleable, and you build the skill by doing the rep. Languages are my personal kryptonite and I’m learning Portuguese right now. You underestimate what you can do when you lock in on one skill. Give yourself six months. This is the first 77 days of it.
What if I miss a rep?
You don’t start over. Miss a day or miss a week, and you pick it back up with the next one. Nobody here restarts from day one. The streak is the 77 days, not a perfect record.
This sounds hard.
It is a stretch. That’s the point, and it’s why the results are the results. But the hard part is deciding, and you only do that once, on the kickoff call. After that the rep is small, the room is watching, and on a hard day the question is never whether you’re taking action, only how big it is. We’re more likely to show up to a class workout than a DIY home workout. This is the class. It gets to be easy, and you can do hard things.
Do I need to have done the Brainwash Challenge?
No. If you haven’t, it’s included as your pre-work: Day 0 and Day 1 before the kickoff, the rest at your pace. If you have, you already know the morning track, and you’ll get new hypnosis audios along the way.
When are the calls, and what if I can’t make one?
There’s a kickoff call, then nine live calls over the 77 days: weekly for the first half, every other week for the second. 75 minutes each. Every call is recorded and goes in the group the same day, and you can send your question in ahead of time so it gets answered whether or not you’re there live.
Will you run this again?
This round is underway and enrollment is closed. If you want to hear about the next group program when it opens, get on the list at the top of this page.
What’s the refund policy?
Do the work for all 77 days. That means two things: do your rep at the pace you chose on the kickoff call, and post an update in the Telegram group once a week. If you do both and reach the end of the 77 days not satisfied, send me your tracker within 7 days and I’ll refund you in full.
