77 Days of Delusion
Brainwash Challenge grads: $100 off through Mon, Sept 21
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01For the goal you keep rounding down when someone asks

What would happen if you acted completely delusional for 77 days?

77 days of becoming very hard to stop.

Pick the thing you want badly enough that saying it out loud makes you squirm a little, and give it 77 days of your undivided attention. I’m going to challenge you to stretch beyond what feels reasonable, take the actions you’d normally overthink, and keep going long enough to collect real evidence that maybe the thing your brain keeps calling delusional… isn’t. Pitch yourself to the place you’ve always dreamed of working at. Reach out to the people you’re convinced would never respond. Build the product on the fly and launch it before you feel ready. When you act like that for 77 days, nothing gets left on the table. You don’t keep wondering, what if…

October 1 to December 16. Kickoff call Thursday, October 1.

Join 77 Days of Delusion Your $100 off ends Monday, September 21 · the program runs October 1 to December 16
02First, the word

Delusional does not mean detached from reality.

So, what counts as delusional?

  • The business that replaces your salary.
  • The $10K months.
  • The first paying client.
  • The book you cringe to say out loud.
  • Making a living from your art.
  • The job you keep not applying for.
  • Getting the business past the number it’s been stuck at for two years.
  • Doubling the following and the income of the business you already run.

It feels delusional because you don’t see yourself as the person who could do it yet. We don’t think we can BE the person who goes on to achieve it.

It doesn’t matter if you’re starting from zero or already running a business. The goal that makes your stomach turn a little is the right size. Only the numbers are different.

03There’s a method to the madness

Yes, I brainwashed myself. That was step two of three.

Grace, headphones on, doing the morning track

I trained in hypnosis. I also have a master’s in mechanical engineering, so I’m a show-me-the-evidence person who happens to be here for the woo too.

And both times my life has moved in a way that once felt completely delusional, I’ve followed the same three-part process:

1

Map out the goal.

Get honest about what you actually want and whether you’re building in a direction that feels right and meaningful for you. Sometimes what looks like a motivation problem is actually what happens when you’re trying to force yourself to want a life you’ve already outgrown.

2

Build the belief.

You can repeat “I’m worthy of making millions” all day, but if some part of your brain is immediately going lol, no, the affirmation just bounces.

Think of it like throwing a ping-pong ball at a glass door. Your conscious mind says the new thing. Your subconscious sends it right back. Self-hypnosis helps lower the door. (That’s the part I trained in.)

3

Take messy action.

It’s not enough to be delusional, you have to build on it. Belief and evidence feed each other, and if you show up every day, the results won’t have a choice.

Then repeat. The ritual is just a step.

I’m pro-manifestation and anti-passivity. Magical things do happen, when you align your life with what you want, build the belief, and take scary messy action.

04Introducing

77 Days of Delusion

Like 75 Hard, except instead of drinking a gallon of water, you’re going after a delusional goal.

One of the biggest questions that came out of the challenge was: okay, but how do we keep this going once the ten days are over?

This is how.

You decide what you’re building. You decide what your rep is. And then, on the day you’re tired, intimidated, rejected, overthinking it, or tempted to disappear, you don’t have to decide all over again whether you’re doing the thing.

The only question is what today’s version of action looks like.

You’re going to be in a container that is actively helping you map out your goal, build belief in it, and take messy action on it, on repeat. It’s going to be fun. It’s going to be sustainable. And I think most people will be surprised by how much they can stretch their mind, their abilities, and who they become in the process.

Every time you hit a roadblock, on strategy or on mindset, you have me in your corner and a room of delusional crazies in your corner with you.

By Christmas dinner, the goal might not be wrapped up perfectly with a bow. But you’ll be in a completely different position than you are now, with more evidence, more momentum, and a much higher tolerance for doing the things your old self would’ve talked you out of.

Join 77 Days of Delusion$397 for Brainwash Challenge grads through Monday, September 21 · the program runs October 1 to December 16
05The commitment

We pick your rep on day one. Then you keep it.

On the kickoff call we find the one action that moves the needle most for your goal right now, with or without clarity. Your rep might be:

  • Two Substack articles a week.
  • One post a day.
  • One cold pitch a day.
  • One or two podcast episodes a week.
  • Three conversations a week with people in the field you’re exploring.

Daily or weekly, your call. Big enough to stretch you, small enough to keep. You don’t need the goal fully clear to start; weeks one and two are built for finding it.

Your rep

Set on the kickoff call, at your cadence. Daily or weekly, written down and posted in the room.

Tick the tracker every time you do it. Seventy-seven days, one box at a time.

Brainwash

The morning track, 10 to 20 minutes, before your phone. Daily for the first three weeks while the belief sets, because it’s so much easier to act when you believe your success is inevitable. It completely changes the flavor of how you act.

After that, as often as you need it.

Every week

A podcast episode from me, on what tends to come up at that stage of a big goal, with journaling and an action assigned from it.

A live call with me, nine across the 77 days: weekly through early November, then every other week. A teaching based on what I’m seeing in the group, then coaching and Q&A.

A window with me in Telegram, one slot each week for short questions and coaching.

One update from you in the group: what you did, what worked, and what you’re stuck on.

The room is a private Telegram group for all 77 days, and there’s someone in it who has the same mindset challenge as you, so you don’t feel alone in it.

The episodes land in the order the obstacles tend to hit. Belief and alignment first, because your intuition is your golden compass and only you can tap into it. Then identity. Taking messy action. Fear. Being visible. Doubt. Comparison. The messy middle. Staying consistent when the results aren’t immediate yet. Expanding your capacity. Each one comes with journaling and an action, so the week is never just listening.

What the episodes and calls cover

Not only are we going to challenge ourselves to take steps outside our comfort zone and shoot our shot. The weekly episodes and the live calls are where I help you with the part that usually breaks.

Intuition and alignment. Is this wrong for me, or am I backing away because I’m scared? You learn to tell the difference between a real no and a fear response.

The next step. When the goal feels too big to know what to do next, we shrink it down to the next move you can actually make.

Anti-self-sabotage. Procrastination, perfectionism, overthinking, disappearing for three days. We catch the start-stop pattern before it becomes another abandoned goal.

More brainwashing. As your old “delusional” goal starts feeling normal, we keep expanding what you’re willing to believe, and what you’re willing to go after.

I’ve done this work with procrastinators, perfectionists and people pleasers for over five years. I know the pattern before you do.

If you miss one

You don’t start over. Miss a day or miss a week, and you pick it back up with the next one. Nobody here restarts from day one.

Skip one and the next morning there’s a negotiation: I already skipped, so I might as well skip tomorrow. The longer that goes on, the less likely you come back. So the rule is simple. You come back with the next rep, and the streak is the 77 days, not a perfect record.

06Everything inside

What’s included

  • 019 live calls with me. The kickoff on Thursday, October 1 (your goal, resized, and your rep, locked), then Tuesdays: weekly through November 3, every other week after that, finale December 15. Each call is a teaching based on what I’m seeing in the group, then coaching and Q&A. Send your question in ahead if you can’t be there live. Every call is recorded.
  • 0211 weekly podcast episodes, one for each stage of going after a big goal: belief, identity, messy action, fear, visibility, doubt, comparison, the messy middle, staying consistent, expanding your capacity. Each comes with journaling and an action.
  • 03The 77-day tracker, the same one I use.
  • 04The private Telegram group, October 1 to December 16, for messy action, wins, evidence and struggles, around other people going after their own delusional goal. Plus one window with me in there every week for short questions and coaching.
  • 05Focus Calls, five a week, Monday to Friday. Hosted coworking sessions on your rep, at different times for different time zones. Pick one or two to come to, or cruise on your goal on your own. They’re optional.
Brainwash Challenge grads: $100 off
$497 $397
or 3 payments of $147
About five dollars a day to not do this alone.

You just proved you can do ten days. The goal you wrote down needs 77.

Your $100 off is for Brainwash Challenge grads and it ends Monday, September 21. After that it’s $497, or 3 payments of $179, for everyone.

Join 77 Days of DelusionYour $100 off ends Monday, September 21
The guarantee

Do the work for all 77 days. That means two things: do your rep at the pace you chose on the kickoff call, and post an update in the Telegram group once a week. If you do both and get to December 16 not satisfied, send me your tracker within 7 days and I’ll refund you in full.

07The proof is me, twice

Every time my life has moved in a big way, the same three things were there.

2021.

I was in my teenage bedroom with no idea what I was doing. No idea. I brainwashed the belief that it was possible for me for about a week before I even started posting, and by having that belief I felt like all the effort I was about to pour into learning the strategy would be worthwhile. Twenty days later I went from no clue what I should be doing to a crystal clear vision, taking messy action on it every day. Within nine months I had 100,000 followers, $100,000, and I’d quit the 9-5.

Grace at her desk this summer

This summer.

I hadn’t grown on Instagram in three years. I didn’t have the belief anymore, because I didn’t have the evidence, and I kind of just quietly settled.

Then I got on a call with an astrologer. It’s kind of funny. I had this whole theory that my chart wasn’t a fire chart, that the crazy-success people had something in theirs I didn’t. She also does business coaching, and she looked at me and said: there’s no reason you shouldn’t be making $100,000 a month. You’re blaming your astrology for what is just your own limiting belief.

It lit a fire. Sometimes one person cutting through the noise of your own mind is the whole unlock. So I went back to my mindset basics. I became my own good student. I brainwashed, I picked a delusional goal, and I committed in public to 100 days of messy action.

410,000
views on one video about brainwashing
930
people in the Brainwash Challenge, you included
3,559
free guide downloads
21,000
new followers, forty days in

The strategy was always available to me. What changed first was the belief.

Around day 13.

A Friday night, and all I wanted to do was watch the near-death experience documentary I’d started on Netflix. It’s dark out, I’ve got my cozy clothes on, and the last thing I feel like doing is whipping open my tripod. And it wasn’t even a question, because it’s a non-negotiable, and I committed to it publicly. That’s the difference. When you’re doing it in public, everybody sees if you don’t show up.

We’re more likely to show up to a class workout than a DIY home workout. Sometimes the hardest thing is showing up to the class. After that, it’s easier.

From people who’ve done this work with me

“I was thinking that this is information that she’s providing that I could probably look up on my own. The problem with that was the fact that I hadn’t done it up until this point, so what made me think that I was going to do it now?”

Darnell

“I am the person who can do this, just as much as anybody else who wants to can do it. I am the person who can actually follow through with things.”

Charlie

“I didn’t magically become faster with Grace’s programs, but instead I learned to gauge my own capacity so much better, so that way I’m not taking on a lot more than I can handle.”

Anna
08Who this is for

You’re building something.

Maybe you’re growing a business you already have. Maybe you’re trying to land the first client. Maybe you’re writing a book, building a portfolio, a personal brand, a podcast, a new career, the move out of your 9-to-5, or the opportunity you keep convincing yourself you’re not ready for.

You don’t have to be at a certain level. You’re either finding the aligned path, or you’re already on it and ready to go further. What matters is that there’s something you want badly enough to give it 77 days of real attention.

If you’ve spent a lot of time learning, planning, thinking, tweaking and preparing, but keep stopping somewhere between “I want this” and “I’m actually doing it,” this room was built for that. Struggling with self-sabotage? I’m your girl. Just here to stretch a bigger dream? Also your girl.

You choose what you’re building. We figure out your reps. Then you spend 77 days becoming very hard to stop.

Who this is not for

This probably isn’t for you if you want to consume more information without changing what you do. Or if you want someone to hand you the perfect plan, guarantee the outcome, and remove every uncomfortable part of going after something bigger.

We’re going to believe wildly. We’re also going to do the work.

09Before you decide

Give yourself 77 days and see what happens.

Instead of starting 2027 saying “this is the year I finally do it,” you arrive already doing it. By the time everyone else is writing resolutions, you’ll be 77 days in, with a new brain walking into the new year.

It gets to be easy, and you can do hard things. We do it with rituals. We do it in a room where people have your back and cheer you on. You get to ask yourself what would bring you the most joy today, and go work on the thing at a coffee shop or in a park. In both my sprints, 2021 and this summer, it’s been some of the most fun I’ve ever had, and it poured back into me.

So for the next 77 days, we’re going to fuck around and find out.

FUCK AROUND FIND OUT OCT 1 DEC 16
Join 77 Days of DelusionThe program runs October 1 to December 16 · your $100 off ends Monday, September 21
10Questions

FAQ

What if I don’t know my delusional goal yet?

Then you’re exactly who the first two weeks are for. You’re committing to 77 days of the practice, not to one goal, and the goal is allowed to sharpen as you go. In weeks one and two the episodes and exercises build your intuition, because that’s your compass and only you can tap into it. You’ll pick your rep on the kickoff call with the clarity you have, even if that rep is “connect with people in the field I’m exploring.” Clarity comes from the doing.

Can I do this with a personal goal, like training, savings or a skill?

Most of the room will be building something career-shaped, and the lessons are written for that. But the format works on any goal that has a rep you can tick: a training plan, a savings number, a language, a body of work. If there’s an action you can do every day or every week, you can run it here, and the belief work is the same. What it doesn’t work for is a goal with no rep, where the only move is to wait for something to appear. That’s belief work alone, and I’d be honest with you that this room isn’t built for it. If you’re not sure which yours is, message me the goal and I’ll tell you straight.

Does it have to be a money goal? What if I have three?

No. Time freedom, location freedom, the book, the body of work, the first client, the job: all of it counts, and we’ll make it concrete enough to act on. Money is just the easiest one to measure. If you have three goals, we pick one to take action on for the 77 days and the others wait on a not-now list. You can keep them all in the brainwash. Action gets one focus at a time, because we only have so much energy and attention.

I’ve committed to things before and didn’t follow through.

There’s a difference between committing on your own and committing in public. In public, everybody sees if you don’t show up. So this is built as a structure: a rep you declared out loud, a box you tick, and a room that sees it. You decide once, on the kickoff call, so you never re-decide on a Friday night.

What if I don’t reach the goal in 77 days?

Then you’ll have 77 days of reps, evidence and progress you didn’t have before, and you’ll have become the person who does the thing every day. Say you want to write a bestselling book. Maybe you don’t write it in 77 days. Or maybe you do, if you’re a real psycho. But who you become writing every day? You become a better writer. I’m not going to be deflated if it takes me five years to hit a million followers, because that was never the whole point.

Can I change my rep or my goal partway through?

Yes. We lock in long enough to actually see it through, and we stay open to pivoting as we go. What you don’t do is change it every time it gets hard. That’s the gremlin, not a pivot, and by then you’ll know the difference.

Is this just manifestation? Is it anti-manifestation?

Neither. I’m pro-manifestation and anti-passivity. I’ve manifested some wild things, and none of them appeared out of thin air. Following your intuition does not require abandoning your frontal lobe.

Am I supposed to pretend something impossible is possible?

No. You pick a goal where your brain says no and at least 5% of you says maybe. Then we raise that number with reps and evidence. You never need to be at 100. Even 80% unlocks everything.

I think I need strategy, not mindset.

Strategy is free and it’s everywhere, and without the mindset it goes nowhere. Most people have already proven that to themselves with a course or two. The strategy was always available to me too. What changed was the belief, and once the belief was there, learning it took a fraction of the time I thought it would. And it isn’t one or the other. You pursue both at the same time here: your rep is the strategy, and the belief work, the room and the calls are what keep you doing it.

Won’t 77 days burn me out?

I’ve taught burnout. I have an entire course on it, and I built this program so you don’t turn from a high achiever into someone who abandons their own needs. There are lessons on boundaries, time management and energy management, and I’ll help you spot the warning signs before they get deep. A burnt-out brain can’t think delusionally, so joy is part of the design, not a reward at the end.

How much time does it take?

Ten to twenty minutes for the morning track (daily for the first three weeks, then as needed), your rep at the cadence you chose, and the tracker. There are nine live calls across the 77 days, 75 minutes each, and every call is recorded. The Focus Calls are optional and on top of that, and the rep you do inside one counts as your rep for the day.

What are the Focus Calls, and how do they work?

Coworking. You show up, say what you’re working on, and then everyone works on their own thing with cameras on. They’re an hour: a couple of minutes to say your rep, most of the hour heads down, a few minutes at the end to say what you got done. There are five a week at different times, so there’s one that fits your time zone, and they’re hosted for you, so they run whether or not I’m in the room. I recommend picking one or two a week and putting them in your calendar like a class. They’re optional. If you’d rather cruise on your goal on your own, you lose nothing.

What if the goal needs skills I don’t have?

You don’t need them yet. Everything is Googleable, and you build the skill by doing the rep. Languages are my personal kryptonite and I’m learning Portuguese right now. You underestimate what you can do when you lock in on one skill. Give yourself six months. This is the first 77 days of it.

What if I miss a rep?

You don’t start over. Miss a day or miss a week, and you pick it back up with the next one. Nobody here restarts from day one. The streak is the 77 days, not a perfect record.

This sounds hard.

It is a stretch. That’s the point, and it’s why the results are the results. But the hard part is deciding, and you only do that once, on the kickoff call. After that the rep is small, the room is watching, and on a hard day the question is never whether you’re taking action, only how big it is. We’re more likely to show up to a class workout than a DIY home workout. This is the class. It gets to be easy, and you can do hard things.

When are the calls, and what if I can’t make one?

The kickoff is Thursday, October 1. After that the calls are on Tuesdays: October 6, 13, 20, 27, November 3, November 17, December 1 and December 15. [TIME] Eastern, 75 minutes. Every call is recorded and goes in the group the same day, and you can send your question in ahead of time so it gets answered whether or not you’re there live.

Will you run this again?

I don’t plan to. I’ve made peace with being an entrepreneur with shiny object syndrome who likes to build and ship new things. I might move into a different niche after this, I might not. I’ve been taking this pivot era one month at a time. What I am completely locked into is showing up fully for these 77 days. And if I ever did sell it again, it would never be this price. This is the first time it’s running, and the early access price is the lowest it will ever be.

What’s the refund policy?

Do the work for all 77 days. That means two things: do your rep at the pace you chose on the kickoff call, and post an update in the Telegram group once a week. If you do both and reach December 16 not satisfied, send me your tracker within 7 days and I’ll refund you in full.

Join 77 Days of DelusionThe program runs Thursday, October 1 to Wednesday, December 16 · your $100 off ends Monday, September 21

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